Taking a Hard Look at Targeting Accuracy and ROI
Marketers invited to participate in new research initiativeNEW YORK, NY / ACCESSWIRE / March 9, 2023 / The need for reaching specific consumer segments with...
Digital Advertising: Taking a Hard Look at Targeting Accuracy and ROI
The need for reaching specific consumer segments with focused messages has never been greater, but according to theĀ Marketing Accountability Standards BoardĀ (MASB), the industry must take...