Renault Revolutionizes Web3 Engagement with Racing Shoe5 NFT Collection

PARIS, FRANCE / ACCESSWIRE / May 18, 2023 / Renault, the renowned car manufacturer, has once again taken a pioneering step in the Web3 space with the introduction of their latest NFT collection, the Racing Shoe5 series. Following the success of their genesis NFT collection, genR5, Renault continues to push boundaries, merging fashion, art, and blockchain technology to captivate global audiences.

Inspired by the iconic Renault 5 Turbo model that gained popularity in Europe during the 1980s, the Racing Shoe5 collection showcases 960 limited-edition 3D art NFTs, each accompanied by a corresponding physical pair of sneakers. What sets this collection apart is the integration of cutting-edge NFC chip technology embedded within the tongue of each physical pair. This innovation grants owners exclusive access to an NFT digital passport, unlocking a world of unique experiences and benefits.

Renault’s strategy for the Racing Shoe5 drop has been meticulously designed to bridge the gap between blockchain-savvy enthusiasts and the traditional sneaker audience. By collaborating with key figures within both industries, Renault aims to engage a wide range of individuals, introducing them to the exciting possibilities of Web3 technology.

During the launch period, excitement and anticipation built as Renault boldly advertised that the Racing Shoe5 pairs were available for purchase at an affordable price of €265. As the minting process unfolded on the Ethereum blockchain, Renault recognized the challenge posed by prevailing network congestion resulting in high gas fees. To ensure an optimal purchasing experience for their dedicated community, Renault has taken extraordinary measures to address this issue.

In an unparalleled display of commitment to their audience and the advancement of Web3, Renault has made a remarkable decision. Despite the unexpected gas fees, Renault will honor the promised price of €265 for every purchaser, assuming responsibility for covering any additional costs incurred. This bold move ensures an equitable and accessible experience for all, enabling enthusiasts to embrace the Racing Shoe5 collection without the burden of increased expenses.

This extraordinary commitment to their community demonstrates Renault’s unwavering belief in the transformative power of blockchain technology. As a true visionary within the industry, Renault sets a new standard for traditional brands, showcasing their dedication to embracing Web3 and facilitating the entry of a broader audience into this exciting realm.

The Racing Shoe5 NFT collection and Renault’s exceptional commitment have garnered immense praise within the Web3 community. Industry experts unanimously acknowledge Renault’s move as one of the most admirable endeavors by a traditional brand in the Web3 era, transcending boundaries and fostering inclusivity.

Renault remains committed to pushing the boundaries of innovation within Web3, with further exciting projects on the horizon. Stay tuned as the brand continues to redefine the intersection of automotive excellence, fashion, and blockchain technology.

For more information, please visit https://nft.renault.com/ or follow them on social media.

Press Contact:

Hash Consulting
Maxime Baron
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SOURCE: Renault