Anthony Iannarino Announces a Principle-Based Approach in Generating Sales & Revenue in His Recent Book

WESTERVILLE, OH / ACCESSWIRE / May 23, 2023 / Anthony Iannarino, a best-selling author and widely respected speaker on sales, success, personal development, leadership, and entrepreneurship, announces a principle-based approach to producing results in sales & revenue. In his recent book” Leading Growth: The Proven Formula for Consistently Increasing Revenue,” Anthony is channeling all resources to assist and help individuals achieve better business results than they could on their own.

Anthony Iannarino is a well-known international speaker, bestselling author, business owner, and sales leader focusing on sophisticated business-to-business (B2B) sales. He has won numerous awards & has been working in this industry for almost 30 years. He has so far developed an eight-figure staffing business. In addition to being a five-time best-selling author of four sales books and one leadership book, he owns 50% of the Iannarino Fullen Group.

“The Only Sales Guide You’ll Ever Need,” his debut book, is a USA Today and ABA bestseller. Additionally, he runs a blog called The Sales Blog, where he offers his opinions on various sales-related topics. The work Anthony has done at The Sales Blog is what has made him the most well-known figure in the field of sales strategy. Moreover, he founded and serves as a managing partner in the staffing sector of two closely held, family-owned companies, driving both organizations’ strategic planning and revenue growth.

Recently, he created the approaches Level 4 Value CreationTM and Building Consensus, which aid sales organizations in achieving revolutionary, ground-breaking outcomes. According to Iannarino, “The ability to create value for others is the key differentiator between successful businesses and those that struggle.”

He believes this approach will help individuals and organizations achieve their goals by teaching them how to identify and act on opportunities.

His recent book, “Leading Growth: The Proven Formula for Consistently Increasing Revenue,” is a collection of principle-based approaches to producing results in sales; while offering training and resources for business professionals who want to improve their skill sets and achieve tremendous success. Regardless of the size of a customer’s fleet, this read offers a thorough insight intended to positively affect the sales team and sales culture. It aims to help individuals and businesses identify their commercial value, understand their customer’s needs, create a plan of action, build a team that supports the vision, and establish leadership values while positively impacting the revenue.

With changes in technology and the way customers buy products and services, it is now more critical than ever for businesses to have a strategic selling process that produces accurate results. “Sales success is no longer about getting someone to say ‘yes’; it’s about understanding what they need to get them to say ‘yes,'” says Iannarino. “Principle-based selling provides clarity during chaotic times by giving people a roadmap based on timeless truths.”

Until 2022, Anthony has assisted over 321 sales teams in putting into practice the Revenue Growth Blueprint that is effective in the current market.

Media Contact:
Gary F. Santiago
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SOURCE: Anthony Iannarino