Tongyeong, South Korea’s First City Specializing in Night Tourism, Invited Global Travel Influencers to a Night Festival

Influencers from around the world visited Tongyeong, South Korea, to promote a festival specializing in night tourism “2023 Tonight TongYeong! Modern Boys and Dining Festa”.

Tongyeong, often referred to as the “Naples of the East,” is a picturesque coastal city known for its beautiful landscapes and rich cultural heritage. It’s a popular tourist destination in South Korea, offering a unique blend of natural beauty and vibrant city life. In 2022, Tongyeong was designated as a specialized city for night tourism in South Korea by the Ministry of Culture, Sports and Tourism, along with the Korea Tourism Organization. Also, the city was recently selected as the “2023 World Festival City” at the 66th annual meeting of the International Festivals & Events Association (IFEA World), held in Texas, USA.

“2023 Tonight TongYeong! Modern Boys and Dining Festa” was held from 27th to 28th October, consisting of nighttime performances and various experiences motivated by the historical background and artworks of artists from Tongyeong in the period of modern and contemporary Korea, as part of an effort to develop the city into a representative night tourism destination in Korea.

For global promotion, invitations were extended to foreign travel influencers residing in Korea. Four influencers, including ones from the USA, Chile, Armenia, and Lithuania, participated in the festival. They enjoyed a variety of festival programs, including a fine dining restaurant and various musical performances, all of which took place by the sea.

In addition to the festival, they also visited major tourist attractions in Tongyeong, such as Seopirang Park, one of Tongyeong’s famous sunset spots, and Dongpirang Mural Village, Korea’s first mural village. Through these experiences, they were able to find the charm of Tongyeong and its night tourism attractions. They shared their experiences through their social media platforms, creating content that promotes Tongyeong’s night tourism spots and the charm of the festival to a global audience.

As the first city in Korea specializing in night tourism, Tongyeong City plans to further develop nighttime tourist attractions using its natural and cultural resources, aiming to establish Tongyeong as the epicenter of night tourism in Korea.